Find your people.
- An AI-powered platform that builds dynamic mental maps and helps you find people with similar mindsets.
- A place for deep and meaningful connections — no superficial matching.
- We connect people based on how they think, not just what they like.
We are positioned at the intersection of booming markets in self-discovery, mental health, HR tech, and mindful networking. A clear monetization model through subscriptions, professional accounts, and corporate solutions. But most importantly — this is not about cloning social media, it’s about creating a new communication infrastructure for those who think deeper. MindSetter is not just an opportunity to invest in technology, but to be a part of a cultural shift that will change the way people find their "tribe."
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- Psychology, mindfulness, and soft skills development are rapidly growing global markets
- Post-COVID, people crave real, meaningful connections more than ever
- The search for one's "tribe" has become a megatrend
- Psychological services and communities are scaling worldwide
It’s built around a personalized system of cognitive patterns and mental profiles.
Here's how it works for users:
1. Take the Thinking Test
Users go through a carefully designed cognitive-psychological test that explores:
- How they perceive information
- How they make decisions
- Their natural mindset and tendencies
- How they interact with others
2. Build Your Mind Map.
Based on the test, the system creates a personal "Mind Map" — a unique thinking profile that captures:
- Core values
- Communication style
- Depth of thinking
- Focus (internally or externally oriented)
- Tendencies toward analysis, empathy, reflection, and more
3. Smart Matching Algorithm
Our algorithm matches people based on thinking patterns — not hobbies or surface-level interests.
For example:
- An analytical thinker and an empath might be a perfect team
- Two reflective introverts could instantly "click"
- Two people both striving for growth and meaning create a strong foundation
4. Interaction Features
- Smart recommendations for people and groups
- Private chats and "inner circle" communities
- Professional accounts offering consultations, lectures, and follower-based networking
- Potential future DAO features — where the community helps moderate the space
Metrics That Matter. We don't measure success by likes or views — what matters is the quality of the connections and depth of engagement:
- Match Retention Rate — how long users stay in touch after being matched
- Conversation Depth Score — how meaningful their chats are (based on topics, message length, emotional richness)
- Psychological Compatibility Index — how well two people psychologically align
- Conversion to Community — how many users move into private groups or circles
- Paying Users — how many users convert from free interest into subscriptions or professional profiles
| How AI Will Be Integrated into Mindsetter AI isn’t just an add-on for Mindsetter — it’s built into the very core of the experience. Key AI Features: Dynamic Thinking Profiling:
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Valued at $53 billion in 2023, forecasted to reach $107 billion by 2030.
Personal Development Market:
Estimated at $47 billion in 2023, growing at a rate of 5–6% annually.
Social Media Fatigue:
Over 58% of users report feeling "exhausted" or "disconnected" from traditional social platforms.
Demand for Meaningful Connections:
In a 2023 survey, 73% of people said they seek deeper, more meaningful interactions online.
Corporate Shift to Mindful Teams:
Over 65% of HR leaders plan to invest in psychological profiling and emotional intelligence tools for team-building over the next 5 years.
- Total Addressable Market (TAM):
- Over 300 million potential users globally (people aged 18–45, interested in psychology, growth, and meaningful connections).
- SAM (Serviceable Available Market) Russian-speaking users of self-help, digital, wellness apps40–60 million potential users
- (digital natives who are active users of apps for mental health, coaching, networking, and learning
- SOM (Serviceable Obtainable Market)Serviceable Obtainable Market (SOM):
- 500,000–1,500,000 users
- (users realistically reachable within 3–5 years through marketing, partnerships, and organic growth)
Segment | Description | Size Potential | Monetization |
Conscious Individuals | People focused on personal growth, emotional intelligence, and meaningful networking. | 60% of total user base | Subscriptions, in-app purchases |
Professional Experts | Coaches, psychologists, educators, mentors looking to grow their audience and income. | 20% of user base | Paid professional accounts, hosting lectures and consultations |
Corporate Clients | Companies seeking tools to match employees based on cognitive compatibility and values. | 10–20% of revenue (future) | B2B contracts, team-building services |
| Current Trends and Growth Drivers Mindfulness and Personal Growth: The rise in popularity of psychology channels and podcasts has tripled (x3) from 2021 to 2024. Social Media Fatigue: Audiences are leaving platforms like VK and Instagram in favor of smaller, more intimate and meaningful communities. Explosive Growth in the Psychology Market in Russia: Online consultations have grown by 75% over the past two years. Increased Engagement with Personality Typologies and Mindfulness: MBTI, archetypes, personality tests, podcasts — all types of content are booming on TikTok and YouTube. Rising Popularity of AI in Mental Health: AI-powered apps providing personalized mental health support are gaining traction. Growing Online Therapy User Base: Platforms offering online consultations are expanding their reach and audience. ПРОГНОЗЫ И ИСТОЧНИКИ: The global AI market in mental health was valued at $1.13 billion in 2023, and it’s projected to grow to $5.08 billion by 2030, with a CAGR of 24.1%. https://www.grandviewresearch.com/industry-analysis/ai-mental-health-market The global online therapy market was valued at $4.39 billion in 2025 and is forecasted to grow to $14.10 billion by 2034, with a CAGR of 14.3%. https://www.towardshealthcare.com/insights/online-therapy-services-market-sizing В 2024 году более 116 миллионов пользователей по всему миру участвовали в онлайн-консультациях с врачами. https://crowncounseling.com/statistics/teletherapy-stats/ Рынок приложений для ментального здоровья оценивался в $7,48 млрд в 2024 году и ожидается рост до $23,80 млрд к 2032 году, с CAGR 18,0% https://www.fortunebusinessinsights.com/mental-health-apps-market-109012 |
Name | Format | Features | Competition |
Yasno | Online therapy | Psychologists, one-on-one consultations | Indirect |
Practicum | Psychological coaching | Guides, state tracking | Indirect |
7 Cups | Support platform | Communication with volunteers | Distant |
Soul App | Value-based dating | Western product, no Russian localization | Indirect |
Mindsetter | Mindset search | Unique positioning | UNIQUE |
Mindsetter — MVP
What MVP Will Include
Категория | Компонент | Описание |
Core-функционал | Тест мышления (1-я версия) | Уникальный психологический тест для определения "мышления". На его основе формируется профиль. |
Генерация мышления-профиля | Пользователь получает визуализированный "Mindset" — можно использовать для сопоставления и анализа. | |
Индивидуальный нейро-ассистент (GPT) | ИИ-помощник, общающийся на основе мышления пользователя. Встроен в интерфейс как часть УТП. | |
Пользовательский интерфейс | Регистрация/авторизация | Быстрый вход (email, Google, Telegram/Apple ID опц.) |
Личный кабинет | Результаты теста, настройки, сохранённые связи и рекомендации. | |
Фид референсов | Подборка других "похожих" пользователей (по мышлению), возможность изучить их профили. | |
Публичные профили Mindsetter'ов | Карточка профиля (основная) | Видно тип мышления, описание, фразы, соцсети (если открыты). |
Профи-аккаунты (MVP-версия) | Возможность обозначить себя как эксперт/спикер/блогер — отображается в выдаче. | |
Подписка и отслеживание | Можно "следить" за публичными аккаунтами. Пока без фида новостей. | |
Админка и управление | Панель управления пользователями | Управление профилями, ручная модерация, базовая аналитика. |
Аналитика | Кол-во регистраций, прохождения тестов, типы мышления (сводка). | |
ИИ-функционал | Интеграция GPT-4o или GPT-3.5-turbo | OpenAI API подключен, работает на выдачу индивидуальных ответов на основе типа мышления. |
Инфраструктура | Tilda-лендинг | Одностраничник с описанием идеи, УТП, CTA, ссылкой на платформу. |
Хостинг + БД | VPS/Render + PostgreSQL или MongoDB, базовый DevOps. | |
Мини-маркетинг | Первичная раскрутка | Блог, Instagram, презентация для ранних пользователей и обратной связи. |
Category | Component | Reason |
Mobile Applications | iOS / Android | Planned for Phase 3 — after MVP feedback. |
Payment System | Subscriptions, Donations | To be implemented after hypothesis validation and monetization refinement. |
Advanced AI Modes | Personalized therapy/coaching | Will be validated after the launch of the first AI model. |
User Matching Algorithms | Recommendation system | For now, we use a basic selection based on mindset matching. |
B2B Integrations | Corporate licenses, API, HR modules | Will appear in subsequent phases (Phase 3 and 4). |
Category | Component | Description |
Core Functionality | Thinking Test (Version 1) | A unique psychological test to define "thinking." A user profile is generated based on the analysis. |
Thinking Problem Generation | AI assistant generates thinking problems personalized to the user, encouraging engagement. | |
Individual Neural Assistant (GPT) | AI-based interactions focused on mindset evaluation. Includes guided conversations for deeper insights. | |
User Interface | Registration/Authentication | Quick registration via email, Google, Telegram, or Apple ID. |
Personal Dashboard | Results of tests, tasks, and other user-specific data, along with recommendations. | |
Public Profiles | Profile Cards (Basic) | Users can showcase their thinking styles. |
MVP Profile Accounts | Advanced profile tools enabling detailed presentations of thinking patterns. | |
Admin & Management | User Management Dashboard | Tools for moderating and managing the platform’s user base. |
Analytics | Metrics for tracking user behavior and engagement. | |
AI Functionality | GPT-4 or GPT-3.5 Turbo Integration | Integrated with cutting-edge AI technology for personalized and adaptive interaction. |
Infrastructure | Tilda Engine + VPS/PostgresDB | Ensures fast performance, secure data storage, and reliability. |
Mini-Marketing | Primary Promotion | Social media campaigns for early-stage user acquisition. |
| Timeline for the MVP Stage of Mindsetter With a realistic and focused approach—no bureaucracy, minimal perfectionism, and a dedicated project manager—here’s how the timeline looks for different stages.
TOTAL: 10–12 Weeks (2.5–3 months) Considering risks and iterations, it’s better to plan for 3–3.5 months to maintain quality and flexibility. |
GO-TO-MARKET
Component | Description |
MVP Optimization | Improving UX, fixing bugs, and adding analytics |
GPT Logic Expansion | Enhancing AI models for deeper user feedback analysis |
Test Expansion | Adding advanced tests, micro-learning modules, and additional content |
A/B Feature Testing | Testing user reactions to new features, improving engagement based on feedback |
Test Marketing | Trial campaigns on Instagram/YouTube |
Community Launch | Expanding user base through Telegram/Discord, adding gamified experiences for "missions" |
Ambassador Program | Supporting active users and leaders in community engagement |
In-depth Interviews | Gaining insights from users, partners, and B2B prospects |
Analytics v2 | Adding deeper metrics, including CAC, LTV, and user behavior analysis |
Patch v2 | Launching new versions with bug fixes and enhanced features |
Task | Allocation of Funds | Estimated Budget (USD) |
Product Development Post-MVP | Optimizing functionality, integrating new features | $2,000 - $2,500 |
AI Expansion | Enhancing GPT logic, advanced models, new user scenarios | $1,000 - $2,000 |
Testing Expansion | More comprehensive testing (including microlearning modules) | $800 - $1,200 |
Feature Testing (A/B Tests) | Conducting tests for functionality across features | $600 - $800 |
Marketing | Instagram, TikTok, targeted campaigns | $800 - $1,000 |
Legal and Accounting | Documentation, contracts, compliance | $400 - $600 |
Community Building | Growing Telegram/Discord, onboarding new members | $400 - $800 |
Ambassadors | Supporting key community leaders | $500 - $700 |
Analytics and Monetization | Setting up metrics, enhancing financial models | $600 - $900 |
Reserve | Flexible allocation for unforeseen expenses | $500 - $700 |
Total Budget: $10,000 - $15,000 (approx.)
Estimated Timeframe: 2.5 - 3.5 months
Task Block | Details | Timeline (Weeks) |
1. MVP Optimization | Fixes, UX improvements, adding analytics | 2 weeks |
2. AI Expansion | Logic refinement, advanced scenarios | 2–3 weeks |
3. Test & Feature Validation | A/B tests for features, feedback implementation | 2–3 weeks |
4. Marketing Launch | Instagram, TikTok campaigns | 2 weeks |
5. Community Building | Telegram/Discord growth, onboarding ambassadors | 2 weeks |
6. In-depth Research | Interviews with key audience groups | 2 weeks |
7. Analytics and Monetization | Enhancing financial models, implementing metrics | 2 weeks |
Overall Duration: 2.5–3.5 months
With a focused team and strict adherence to milestones, the stage can be completed in ~2.5 months.
Scaling and transforming Mindsetter into a fully-fledged product
Goal: Enter the market as a new social paradigm—a platform where people connect based on their way of thinking, not by interests, age, or likes.
- Mobile Applications (iOS / Android).
- Scaling the psychological database.
- Mindsetter Profiles 2.0.
- AI Functions 2.0.
- Social and Functional Features.
- Monetization 1.0.
- Teams and Group Structures.
- B2B Integrations (optional).
Block | Functionality / Description |
Mobile Applications (iOS/Android) | Full-featured applications, improving UX, adding accessibility, and integration with native features. |
AI-Supported Thinking Models | Development and expansion of AI (GPT/LLM) for personalized interactions, predictions, recommendations, and decision-making assistance. |
Intellectual Matching + Filters | Advanced filtering and matching algorithms based on thinking patterns, needs, and compatibility metrics. |
Spheres, Events, and Meetings | Tools for organizing group communication, networking events, and thematic social interactions. |
Profiles and Portfolios | Enhanced profile functionality—psychological insights, advanced tagging, and badge systems for unique identity and achievements. |
Social and Functional Features | Integration of sharing, collaborative tools, and interactive elements to foster community-building and engagement. |
Subscriptions and Payments | Introduction of monetization mechanisms—subscriptions, in-app purchases, and donation systems. |
Teams | Features enabling user creation and management of teams, including role assignments and shared goals. |
CRM + Growth Systems | Automated systems for user analytics, engagement tracking, and scaling of user acquisition through data insights. |
B2B Modules (optional) | API integrations and features tailored for corporate licensing, HR solutions, and business partnerships (planned for future phases). |
BUDGET
Item | Description | Amount (USD) |
Development of Mobile Applications | Full development (iOS + Android), UX/UI, adaptation, QA testing. | $15,000 – $22,500 |
AI Integration (GPT / LLM) | Data processing, model training, API integration. | $10,000 – $12,500 |
Intellectual Matching + Filters | Algorithms, UI filters. | $2,500 – $3,750 |
Infrastructure and DevOps | Servers, databases, optimization. | $6,250 – $10,000 |
Spheres, Events, Meetings | Development of event organization and social interaction tools. | $3,750 – $6,250 |
Profiles, Portfolios, and Private Access | Advanced profile functionality, tagging, and privacy controls. | $15,000 – $22,500 |
CRM Systems and Growth Analytics | Automation and scaling tools for user engagement. | $6,250 – $8,750 |
Teams (up to 6 months) | Salaries for the core team (CTO, developers, designers, etc.). | $25,000 – $43,750 |
Promotion and Go-to-Market (GTM) | Marketing, PR, event organization, and partnerships. | $18,750 – $25,000 |
Legal Support and International Entry | Licensing, contracts, and support for entry into new markets. | $7,500 – $12,500 |
Total Budget for Phase 3: $96,250 – $131,250
Additional Information:
- For this phase, consider a second round of investments (e.g., grants, accelerators).
- It's possible to launch regional markets (e.g., CIS → Asia → Europe).
- Engagement of Mindsetter partners (e.g., influencers, psychologists, speakers).
- Architecture and Team
- Application + AI
- Feature Expansion
- PR and Scaling
- Monetization and Cash Flow
Component | Implementation Timeline |
Design and Preparation | 1 month |
Mobile Application Development | 3–4 months |
AI Functionality Implementation | Parallel, 3 months |
Testing, Debugging, Optimization | 1–1.5 months |
Marketing and Partner Network Launch | 1 month before release |
Active Scaling and Growth | 2–3 months after release |
Preparation for the 2nd Investment Round | Concurrent with scaling efforts |
Total Duration of Stage 3: 6–8 months
Objective:
To establish a sustainable business model, expand the product into a platform with vertical depth, move beyond the borders of the CIS region, and position it as a new type of social network for the future.
| Key Tasks of Stage 4
|
STAGE 4 BUDGET
№ | Direction | Budget ($) (min – max) | Description | Priority |
1 | International Localization | $6,000 – $10,000 | Translation, interface adaptation, and marketing for local markets (SaaS-to-SoMe). | Mandatory |
2 | Mindsetter Platform | $10,000 – $15,000 | Creation and launch of the profile system: personal cabinets, requests, and integrations. | Mandatory |
3 | Mindsetter App 2.0 | $20,000 – $30,000 | Development of a mobile app with enhanced levels of neuro-profiles and dynamic visualizations. | Mandatory |
4 | MindsetGPT / AI Tools | $12,000 – $18,000 | AI modules, assistant functionalities, and suggestions for expanding user connections and collections. | Optional |
5 | Internal Economy | $7,000 – $12,000 | Gamification based on expanding mindset tools (tokens, rewards, and achievements). | Optional |
6 | EdTech Module | $8,000 – $12,000 | Training module for Mindsetters, short tracks, and challenges. | Can Be Deferred |
7 | Corporate Tracks (B2B) | $6,000 – $9,000 | Corporate training collection (team-building and HR workshops). | Can Be Deferred |
8 | Financial Preparation | $3,000 – $5,000 | Financial modeling, documentation for accelerators, reports, and investor relations. | Mandatory |
Total Budget: $80,000 – $120,000
Implementation Timeline: 10–12 months
Notes:
Includes test market launches, entering global markets, and the first international launch of Mindsetter.
Germany: Known for a strong culture of self-awareness and logical thinking.
Japan: Emphasizing introversion and individuality as cultural traits
Calculation: A 12-month forecast after launching a full-fledged version (Stages 3–4)
№ | Revenue Stream | Monthly Users | ARPU (Average Revenue Per User) | Monthly Revenue (USD) | Annual Revenue (USD) |
1 | Marketplace Purchases (B2C) | Access to training courses, partner webinars | $10 | $32,000 | $384,000 |
2 | Subscription for Professional Profiles | Experts, mentors, psychological consultations | $100 | $22,000 | $264,000 |
3 | Advertising Revenue | Targeted recommendations, integrated solutions | $15,000 | $15,000 | $180,000 |
4 | Group and Team Activities | Group practices, expert mentoring | $30 | $3,750 | $45,000 |
5 | EdTech Modules | Individual lessons, challenges | $10 | $3,000 | $36,000 |
6 | B2B Services | Corporate workshops, HR integrations, mentoring | $1,000 | $20,000 | $240,000 |
7 | Premium AI Personalization | GPT-based customization | $50 | $16,000 | $192,000 |
Based on:
- The experience and approaches of “Ясно,” Soul App, Practicum, Wysa, Aura, and others.
- Real 2025 prices.
- Current user behavior and conversion rates in mental/edtech/soft skills products.
- Experience in B2B and B2C sales in niches like "mindset development/psychology services."
Clarifications:
- Total active user base: 50,000–80,000 people during the year.
- Conversion rates for paid B2C services: 5–7%.
- B2B ideas are not mass-market but rather packaged as consulting products.
- Revenue from experts is one of the key anchors (similar to “Ясно”).
- Courses and AI tools add additional depth but are not the core focus.
Comments:
- Emphasis on the quality of the audience and Mindsetter-experts rather than scaling.
- Neuroprofiles and mindset maps have a powerful engagement effect — leading to subscriptions and upgrades.
- B2B products grow slowly but provide high margins.
- Paid promotion of Mindsetter experts transforms them into brand ambassadors.
| Financial Goals by Year
|
Mindsetter Revenue Model
Main Revenue Source — Paid Subscriptions (from 4.2$ to 10$/month)
Access to:
- In-depth thinking tests and expanded mental maps
- Thinking-based matching algorithms (AI)
- The Mindsetter community and private circles
- Live streams, lectures, and events within the platform
Additional Monetization:
- Professional Mindsetter Accounts (psychologists, coaches, bloggers, speakers) — monetizing followers through consultations, courses, and live streams
- In-app Purchases: life lectures, personalized AI reports, consultations
- B2B Segment: team selection and analysis for companies based on thinking profiles (growth after reaching 50k+ active users)
- AI Tools and Premium Features (additional personalization of the experience)
User Base Growth = Revenue Growth.
Market Potential and Growth: Digital psychology, AI platforms for personal development, and EdTech continue to experience rapid growth.Realistic Projections for Mindsetter over the next 3 years:
- Audience: 100,000 – 300,000 users
- Conversion to Paying Users (B2C): 5–8%
- Potential Annual Revenue: from 900,000 to 3.125.000$
- With EBITDA of 25–35% → Profit of 225.000 – 1.087.500$ per year
Expense Item | Approximate Budget (₽) | Commentary | Approximate Budget (USD) |
MVP Development (platform, web + mobile version) | 500,000–700,000 | Basic functionality + neuroprofile | $6,000–$8,400 |
Implementation of AI features (profiles, recommendations, dynamics) | 300,000–400,000 | A simple proprietary model + integration of external AI | $3,600–$4,800 |
UX/UI, prototyping, testing | 80,000–120,000 | Laying the foundation for usability from the start | $960–$1,440 |
Server infrastructure (12 months) | 70,000–100,000 | Cloud infrastructure, security, optimization | $840–$1,200 |
Content base (Mindsetter-profiles, early experts) | 150,000–250,000 | Recruitment of thought leaders and early experts | $1,800–$3,000 |
Marketing (first campaigns and channel testing) | 400,000–600,000 | Attracting initial users | $4,800–$7,200 |
Salaries and operational expenses (3–4 months) | 200,000–300,000 | Mini-team (product + marketing) | $2,400–$3,600 |
Seeking 2.2–3.0 million ₽ (~$23,000–$32,000) to fund MVP development and early sales
Payback period: 24–30 months
Exit options: revenue sharing, equity buyback at Series A, or acquisition by a larger EdTech/HRTech platform
Indicator | Value |
Subscription Start Price | $4.50/month |
Target Active User Base per Year | 50,000 – 80,000 users |
Conversion to Paid Subscriptions | 5–7% |
Monthly Revenue from Paid Users | $4.50 → then grows to $8–10/month |
Initial Revenue Forecast | $420,000–730,000/year |
ROI (Return on Investment) | 24–30 months |
Что получает инвестор:
– Участие в проекте на старте (опцион 5–10% доли)
– Либо возврат через роялти + премию (15–25% дохода до полной выплаты вложений + 20% премия)
– Потенциальная стоимость компании при росте X5–X10 в течение 3 лет
| Investor Exit and Capital Return
|
Scenarios and Actions for Risk Management
1. Low Conversion to Paying Users (<5%)
Possible Causes:
- Insufficient value in the basic subscription
- Lack of clarity regarding the product's benefits
- Introduce more "threshold" free features → attract users at the free level (trial subscription) and motivate upgrades.
- Launch short educational content funnels (email chains, onboarding programs).
2. High Customer Acquisition Cost (CAC > $10)
Possible Causes:
- Ineffective paid channels
- Low conversion rates on landing pages
- Reduce paid traffic and focus on:
- Partner integrations
- Organic growth through Mindsetter experts
- Viral mechanics (inviting friends, referral programs)
3. Low Retention Rate (<50%)
Possible Causes:
- Low content engagement
- Weak user return mechanisms
- Improve the product funnel: introduce regular personalized tasks, push notifications, and challenges.
- Add new return triggers, such as "new mind map" or "invitation to a private chat."
- Introduce gamification: reward points for activity and unlock new levels of thinking.
4. Poor Monetization of Professional Accounts
Possible Causes:
- Weak inflow of experts
- Low audience interest in consultations
- Launch a separate marketing campaign focused solely on attracting Mindsetter experts.
- Provide experts with real earning mechanisms within the platform (paid chats, consultations, group creation).
- Lower the cost of professional account activation and offer a trial period.
5. Product Development Issues (Technical Debt/Bugs)Possible Causes:
- Underestimating the complexity of AI/neuroprofile development
- Development challenges
- Allocate a technical reserve for improvements (budgeted at $2,000–$2,700).
- In case of critical bugs, prioritize fixing key functionality (minimum viable version).
- Temporarily disable or simplify heavy functions to ensure the app's stable performance
Emerging Trend: A widespread shift towards mindful communication and community building.
Flexible Monetization: Subscriptions, professional accounts, consultations, lectures, and internal currency.
Scalability: Adaptable to any market, from the CIS to Europe, from niches for psychologists to corporate clients.
Social Mission: Helping people feel understood and find "their own" in a world where this is especially valuable.
WhatsApp: +7(951)655-00-24
email: doncov-danil1@mail.ru
